04.16.2004 12:00 AM
MvDTV Closes $7M Funding Round
MyDTV Inc. recently closed a $7 million financing round led by Walden VC, resulting in the appointment of Larry Marcus of Walden VC to MyDTV's board of directors. Marcus is a general partner at Walden VC, focusing on new media spanning infrastructure, services and content. MyDTV's prior investors, Rothschild Ventures and Defta Partners, also participated.

MyDTV will use the additional capital to support ongoing development of the company's TV metadata technology, which connects to programmers' production systems, generates metadata from the information and broadcasts it to the viewers' digital receiver, enabling programmers and operators to attract and retain interested audiences while generating additional revenue streams; and expand business development, marketing and customer support efforts, as research shows customer retention has become a chief concern as viewer demand for variety and convenience increases.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Tuesday 10:20 AM
Visual Unity Strengthens Its Marketing Team
Brian Galante /   Tuesday 11:49 AM
TNDV Mobile Production Fleet Grows with Elevation

 
Featured Articles
Discover TV Technology