04.28.2009 12:01 PM
66 million surf the net, watch TV simultaneously in U.S., says In-Stat

New research from In-Stat reaffirms what others have suggested for sometime: a strong trend towards surfing the Internet and viewing television at the same time.

According to a new In-Stat report, “U.S. TV Viewers Response to Economic Turmoil,” more than 66 million people across demographic categories use the Internet while they’re camped out on their sofas watching TV. The new In-Stat survey finds that 33 percent of all male respondents across all age groups said they sometimes simultaneously watch TV and surf the net. Among some male age groups, the figure rose to 50 percent. Only 25 percent of women reported doing both at the same time.

The significance of dual use is in providing a means for television content producers to interact with viewers on an elevated level.

“Local TV stations, TV networks, pay-TV networks, 24-hour news networks, sports leagues, and music channels, can instantly connect to some of their viewers, right now, on both the TV screen and on a laptop computer screen,” said In-Stat analyst Gerry Kaufhold.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology