12.03.2010 03:00 PM
BIAKelsey Predicts Mobile Ad Revenues at $2.9 Billion in 2014
CHANTILLY, VA.: Research and consulting company BIA/Kelsey is predicting mobile advertising revenues in the U.S. will grow from $491 million in 2009 to $2.9 billion in 2014, a compound annual growth rate of 43 percent.

The forecast covers ads placed in text that is applied to search queries on mobile devices, display ads applied to app and mobile Web inventory and commercial SMS messaging.

In its “U.S. Mobile Ad Revenue Forecast” period of 2009-2014, BIA/Kelsey expects mobile search ad revenues to grow from $59 million to $1.6 billion; mobile display ad revenues to grow from $206 million to $803 million; and mobile SMS ad revenues to grow from $226 million to $562 million.

As previously announced, BIA/Kelsey expects U.S. mobile local advertising revenues to grow from $213 million in 2009 to $2.03 billion in 2014. This represents 44 percent of total U.S. mobile ad revenues in 2009, growing to 69 percent in 2014.

“We expect to see more bundling of mobile advertising by digital and local media companies, in an effort to lower the barriers for adoption by small and medium-sized businesses,” according to Michael Boland, program director, BIA/Kelsey.

“As a result, mobile advertising will move down market to SMB and mid-market segments, increasing the overall revenue opportunity and share of geo-targeted ads. This down-market shift will be coupled with large advertiser evolution and adoption of mobile local ad distribution.”-- from
Radio World

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Zazil Media Group /   Thursday 11:51 AM
Orad Presents 3D Pre-Visualization at NAB Booth SL6317
Wall Street Communications /   Thursday 03:53 PM
Digigram Marks 30 Years of Innovation With Launch of New Visual Identity

Featured Articles
Discover TV Technology