09.14.2010 02:00 PM
More than 18 Million Watch ‘Stand Up 2 Cancer’ Fund Raiser
NEW YORK: Nielsen
said the Sept. 10 fund raiser, “Stand Up 2 Cancer,” drew 18.3 million viewers
for at least part of the special.
Viewership to Friday’s TV special was up 15.1 from the 2008 special. The
telecast aired on four broadcast networks and 11 cable nets, which
simultaneously aired an hour of commercial-free entertainment dedicated to
raising awareness and funding for the fight against cancer.
The average audience for this year’s “Stand Up 2 Cancer” was 11.3 million
people, up 66.2 percent over two years ago. The networks that aired the special
were: ABC, CBS, NBC, FOX, Biography, Discovery Health, E!, G4, HBO, MLB, mun2,
Showtime, Style, TV One, and, VH1.