10.06.2011 11:25 AM
NAB Show Marketing Shifts Into Higher Gear

Marketing has started in earnest for the spring NAB Show. Only 191 days to go.

Look for the word “shift” to show up a lot.

“Define your evolution and turn shift in your favor,” says an email that arrived today informing us that housing and exhibits-only registration are both now open for the spring convention.

“From expectations to players to technologies to strategies, there’s a great shift taking place in ‘broader-casting’ — with or without you. Driven by the demand for content anytime, anywhere, this evolution has set in motion a kaleidoscope of consumption options with infinite new profit centers.”

“Shift into motion now,” the show website advises, encouraging advance registration.

The show is April 14–19 in Las Vegas with the theme “The Great Content Shift: Define Your Evolution.”

-- Radio World

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology