06.25.2010 05:00 PM
Team USA Draws Record Number of Viewers
NEW YORK: The average American TV audience for the first three World Cup games was up 68 percent compared to the same amount of coverage in 2006, Nielsen said.

On average, 11.1 million viewers watched the English- and Spanish-language broadcasts for each of USA’s three 2010 World Cup matches. In 2006, USA’s three group stage games averaged 6.6 million viewers.


In terms of individual games, USA’s June 12, 2010, draw with England attracted 17.1 million viewers. The June 18 draw with Slovenia drew 7.5 million. The 1-0 victory over Algeria brought in 8.6 million.


“These ratings demonstrate the remarkable increase of interest in U.S. soccer over the last four years,” said Stephen Master, vice president of sports for Nielsen. “The numbers are even more impressive when you consider that two of these games were played on weekday mornings, when many viewers are at work. Although more people than ever chose to watch live streaming video of the games from their computers and mobile devices, TV viewing climbed even higher.”

Deborah D. McAdams


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Conference Updates
Technology in Focus
Discover TV Technology