10.05.2012 11:12 AM
Nielsen Says First Presidential Debate Drew 67.2 Million Viewers
Coverage drew 28 percent increase in viewership compared to 2008
NEW YORK–Viewership to the Oct. 3 presidential debate between President Obama and Gov. Mitt Romney was up 28 percent as compared to the first presidential debate in 2008, according to Nielsen.

An estimated 67.2 million people watched the Democratic incumbent debate his Republican challenger from 9 p.m. to 10:30 p.m. Wednesday night, broadcast from the University of Denver.

The debate’s largest viewership came from persons 55 and older (30,811,000), followed by those 35-54 (19,929,000) and 18-34 (12,079,000). In total, all households drew in 46,242,000 viewers for the programming.

The debate was moderated by Jim Lehrer, host of PBS’s “NewsHour” and carried by 11 major networks: ABC, CBS, FOX, NBC, TEL, UNI, PBS, CNN, FOXNC, MSNBC, CurrentTV and CNBC. Coverage varied by network, but Telemundo was the only one to air on tape delay.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Featured Articles
Discover TV Technology