Doug Lung /
04.16.2010 02:25 PM
Broadcasters Organize to Roll out Mobile DTV Nationwide

Broadcasters in the United States will need to move quickly to get mobile DTV (MDTV) signals on the air before receivers start showing up on store shelves. At the NAB Show this week, it was announced that a dozen broadcasters have joined together to provide the stations and spectrum needed to provide MDTV to150 million U.S. residents. The national MDTV service is called "Pearl Mobile DTV Company LLC" and includes Belo, Cox, Fox, Gannett Broadcasting, Scripps, Hearst Television, ION Television, Media General Inc., Meredith Corp., NBC, Post-Newsweek Stations and Raycom Media.

The size of group will allow it to generate interest and investment in MDTV from investors, wireless carriers, receiver manufacturers, retailers, programmers and advertisers.

Many markets will have several Pearl stations. This will make it easier and less expensive for the group-- and potentially other broadcasters that want to join in--to lease the sites and offer the repeaters needed to provide reliable MDTV service in the "urban canyons" and along major highways and perhaps even railroads used by passenger trains.

The formation of this group should do much to ensure MDTV will be a success – first in getting enough MDTV channels on the air to provide a market for receiver manufacturers and second, in providing the programming, business models and expertise to provide an enhanced MDTV experience along with reliable MDTV reception.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology