03.13.2008 12:00 AM
Hybrid IPTV/Cable VOD Services for Multimedia Polska Tap Tandberg
Multimedia Polska has turned to TANDBERG Television's OpenStream Digital Services platform when deploying its new video-on-demand (VOD) services. The VOD service is a critical part of the Polish operator's deployment of a major, advanced multimedia offering.

"Our on-demand platform is a major part of our vision for an advanced media service for Poland. We were the first Polish operator to launch digital television services for our telephony subscribers and we are now in a position to be innovators in the Polish VOD market," says Bartlomiej Kasinski, Strategy and Development Director, Multimedia Polska. "We chose TANDBERG Television's OpenStream platform because it provides the interoperability with third party products that we require and seamless support for our middleware system. Flexibility is a key factor and OpenStream's open architecture will enable us to benefit from a multi-vendor environment and provide a firm foundation for our interactive, consumer-focused service."

Multimedia Polska has over 600,000 customers and is one of the leading Polish providers of triple-play, combining hybrid cable/IPTV television, broadband Internet and fixed-line telephony in a single package. Multimedia Polska also launched an HDTV offering last year using TANDBERG Television encoding and future plans will see the operator introduce more advanced, revenue generating services such as mobile TV.

"We are delighted that our OpenStream platform is enabling another milestone roll-out of VOD services. Multimedia Polska's vision for an extensive media system for Poland reflects its own fast growth and vibrancy and we are proud to be part of that development," says Eric Baron, President of TANDBERG Television EMEA. "Given the highly competitive nature of the television and multimedia market and the increasing constraints on capital, it was vital that we could provide Multimedia Polska with a cost-effective method of rolling out revenue generating on-demand services. OpenStream allows flexibility, scalability and the lowest possible total cost of ownership without sacrificing performance, security or freedom of choice."

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