GlobeCast Deploys Snell Technology in Delivery
GlobeCast’s Los Angeles facility
As a leading global provider
of content management and worldwide
transmission services for professional broadcast
delivery, broadcasters around the world
rely on GlobeCast to provide top-notch management
and transport of nearly 10 million
hours of video and other rich media yearly.
The global nature of content delivery
makes standards conversion a key process in
our transmission of media to direct-to-home
satellite platforms, cable, IPTV, mobile and
broadband headends, and other networks.
MOVE TO NEWER TECHNOLOGY
High-volume format and standards conversion
is a big part of our operation and for
the past decade, we have relied on Snell’s Kudos
Plus CVR 450 analog converters to meet
our broadcast clients’ needs. However, staying
ahead of the technological curve meant
recently overhauling our encoding systems
and upgrading from analog to digital, with an
upgrade to our conversion systems as well.
We wanted a cost-effective high-density
solution that would be easy to use, and the
four-channel, Snell 1RU KudosPro LC4000
motion-adaptive standards converter proved
the best fit for our requirements. Given the
track record of our existing Snell systems
and the appealing feature set, price, and design
of the LC4000, this was an easy choice.
Snell came to our facilities and demonstrated
the LC4000 for our engineers and operators,
who responded very positively. The
unit features two easy-to-use display options,
allowing operators to use the front panel or a
Web interface for configuration and control.
The LC4000 simplifies navigation of conversion
choices and settings, and our engineers
especially appreciate the fact that it’s truly an
“anything in, anything out” box.The LC4000
supports SD/HD/3G linear standards conversion,
as well as up-, down-, cross-conversion
with automatic and manual aspect ratio conversion.
Other capabilities include proc amp
settings, gamma adjustment, noise reduction,
and adjustment of audio delay. These, and
other dynamic features, allow us to fix any
incoming video, for linear channel transmission
applications or ad hoc services. Even
with a minimal amount of training, our operators
can use these features very effectively.
We now enjoy remote control of the systems,
as well as extensive conversion and
conditioning options. The LC4000’s functionality
helps us process content more efficiently
and their high density and compact
footprint also saves space and power consumption.
GlobeCast prides itself on maintaining
state-of-the-art facilities, and to that end we
purchased and installed 12 Snell LC4000
standards converters, which support 40 simultaneous
conversions within our global
content delivery chain.
The process of putting the Snell systems
online was straightforward and uneventful.
We were able to incorporate them into our
infrastructure almost immediately, and setup
was simple. Even so, engineers from Snell’s
Burbank office were on site to ensure that
everything operated properly.
With the installation of our new LC4000
systems, we can offer an entirely new generation
of conversion technology in the Americas,
and one we know that enables faster,
more flexible processing of high-value content
for worldwide distribution.
Andrew Kim oversees baseband and
compression system operation for Globe-
Cast Americas in Los Angeles. He may be
contacted at firstname.lastname@example.org.
For additional information, contact
Snell at 818-556-2616 or visit www.snellgroup.com.