Corp. announced that it made a strategic minority investment
in Syncbak, its mobile DTV partner. Using location-based
authentication technology, Syncbak enables local television stations to
stream their signal to in-market consumers.
it expects to work closely with its owned and affiliated television
stations as well as advertisers, rights holders, cable, satellite and
telco partners in the coming months and years as Syncbak becomes fully
activated and deployed. At the same time, Syncbak will continue to offer
its platform to other broadcast networks and their station groups.
“We have admired and worked with Syncbak’s CEO
Jack Perry since the mid-’90s,” said
Martin D. Franks, executive vice president of Planning, Policy and Government Affairs for CBS
Corp. “As an executive, he’s as knowledgeable about emerging
technologies as he is about broadcasting. Over the last couple years, we
have worked with Jack as he developed Syncbak’s very elegant technology
platform, which presents several interesting opportunities for
broadcast networks, their stations and affiliates. We look forward to
collaborating with him as we move the initiative forward.”
Syncbak’s technology is currently being tested by more than 100
television stations in 70 markets across 31 broadcast groups
representing all major networks, including CBS, ABC, FOX, NBC and The
CW. Additional strategic investors of Syncbak include the National
Association of Broadcasters and the Consumer Electronics Association.