Nielsen Estimates 115.6 Million TV Homes in the U.S., Up 1.2 Percent
NEW YORK -- The
universe of U.S. television homes is growing—and so is the TV audience.
According to Nielsen’s 2014 Advance National TV Household Universe
Estimate, there are 115.6 million TV homes in the United States, up 1.2 percent
from the 2012-13 estimate of 114.2 million. Nielsen estimates that 294
million persons age 2 and older live in these TV homes, an increase of
1.6 percent from last year.
Nielsen uses U.S. Census Bureau data and auxiliary sources such as
state governments and the U.S. postal service to arrive at Advance TV
UEs in early May before the television industry’s upfronts. It then
distributes final UEs before the start of each TV season.
The 2014 National UEs reflect 1) real changes in population since
last year; 2) updated TV penetration levels, differentially calculated
for qualifying market break and age/sex demographic categories; and 3)
the expansion of Nielsen’s current definition of a TV home to include
homes that receive TV via broadband connection only.
“This year, the Advance National TV UEs are as we expected,” said Pat
McDonough, senior vice president of Insights and Analysis for Nielsen. “Though we see slight
shifts reflecting trends in population changes, the Advance UEs are
largely stable and television viewing remains very strong. The expansion
of the definition of a TV household, which we announced in February
2013, will include viewing from additional sites in current homes and
new homes for the September TV season. In collaboration with clients, we
continue to expand the reach of television audience measurement—how and
where consumers choose to view content.”
Nielsen applies TV penetrations to convert the total household and
population estimates to TV households and persons therein. The 2014 TV
penetration for U.S. households was estimated based on data collected
during the recruitment of homes for Nielsen’s People Meter panel.
Nielsen’s new definition of a TV household states that homes must have
at least one operable TV/monitor with the ability to deliver video via
traditional means of antennae, cable set-top-box or satellite receiver
and/or with a broadband connection.