Asaf DavidovSocial Links NavigationAsaf Davidov is Head of Ad Measurement and Research for Roku. Latest articles by Asaf Davidov The Next TV Currency? It’s Already Here By Asaf Davidov published 6 June 22 The advertising industry is putting more into measurement than ever before Opinions Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1BIA: Local TV Advertising To Grow 3.6% to $21 Billion in 20252Comscore Awarded U.S. Patent For Person-Level TV Audience Measurement3NAB Seeks Delay in Rules Requiring Audio Description of Emergency Alert Graphics, Maps4FCC’s Carr: CBS News Bias Complaint to Be Part of Paramount Deal Review5Deloitte: Hollywood Still Cautious Over Implementing Generative AI
The Next TV Currency? It’s Already Here By Asaf Davidov published 6 June 22 The advertising industry is putting more into measurement than ever before
