Asaf DavidovSocial Links NavigationAsaf Davidov is Head of Ad Measurement and Research for Roku. Latest articles by Asaf Davidov The Next TV Currency? It’s Already Here By Asaf Davidov published 6 June 22 The advertising industry is putting more into measurement than ever before Opinions Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Sinclair, Gray Media to Broadcast Columbus Blue Jackets NHL Games2Gray Media Renews Comscore Measurement Deal3Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion4Former FCC Chair Expresses ‘Concern’ Over Musk’s Influence5Dallas Mavericks Roll Out New Streaming Platform
The Next TV Currency? It’s Already Here By Asaf Davidov published 6 June 22 The advertising industry is putting more into measurement than ever before
