Asaf DavidovSocial Links NavigationAsaf Davidov is Head of Ad Measurement and Research for Roku. Latest articles by Asaf Davidov The Next TV Currency? It’s Already Here By Asaf Davidov published 6 June 22 The advertising industry is putting more into measurement than ever before Opinions Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Prime Video Launches AI-Powered Recaps of TV Shows2Political Ads Drive Scripps to Record Revenue in Q33Brian Williams Returns to Election Coverage With Prime Video Special4Target To Offer Hisense Xumo TVs5Running Mates: How Sky News’ U.S. Election Plan Takes Remote Production to the Next Level
The Next TV Currency? It’s Already Here By Asaf Davidov published 6 June 22 The advertising industry is putting more into measurement than ever before
