David Cohen

David Cohen

David Cohen is a longtime member of the media technology community, having worked in strategy and marketing for some of the most influential solutions providers in the industry including Harris, Miranda and Grass Valley. He’s currently president of Pinpoint Consulting LLC, a firm that specializes in improving executive-level communications and assisting in brand transformations.

Latest articles by David Cohen

Drone shot of Yankee Stadium ahead of 2024 World Series Game 4

The Rising Influence of Drones in Broadcast Production

By David Cohen published

Production Advances A decade after their introduction, broadcasters get more creative

Production Advances
Harmonic’s VOS360 Ad SaaS revolutionizes live sports streaming with in-stream advertising through server-side insertion of formats like double-box and dynamic L-bars, enabling the strategic positioning of ads during high- and low-action moments during a live sports stream.

FAST, AVOD Driving New Ad Tech Options

By David Cohen published

The challenge of matching viewers with the right ads

Ross

Coverage of 2024 Campaigns Illustrate the Value of Local

By David Cohen published

Broadcasters aim to prove their reputation as the ‘most trusted’ source for election info

Video Production
NAB

NAB Show Welcomes Creators to Las Vegas

By David Cohen published

With more than half of attendees attending for the first time, show evolves to meet demands of the new media landscape

NAB Show