Latest articles by Debra Kaufman
HPA Tech Retreat to Focus on HDR, Changes in Broadcast
The 2016 HPA Tech Retreat, Feb. 15–19 at the Hyatt Regency in Indian Wells, Calif., will be the first since HPA merged with SMPTE last year.
Android will reach 45 percent of smartphone market by 2016
ABI Research and comScore reveal growth for the Android OS.
Mobile DTV projected to reach more than 71 million households in next year
NAB 2011 showcased new mobile DTV products.
Expway and Broadcast Interactive Media partner for turnkey mobile DTV system
Partnership is aimed to help broadcasters maximize revenue from mobile ads.
Snell partners with The Application Store for Screentoo app
Morpheus automation is leveraged for second-screen viewing.
NBC, GoldRun team for augmented reality experiment
NBC’s “Today” gets viewers to search for hidden items.
Apple introduces iAd Producer
The software tool helps iOS developers create rich-media ads.
Mobile devices offer best form factor for 3-D
ABI Research says mobile devices may bring 3-D technology to the mainstream.
AT&T buys FLO TV spectrum for $1.9 billion
The Qualcomm sale means much-needed spectrum for the Tier 1 carrier.
Android enjoys dramatic growth on Millennial’s mobile advertising network
Apple is poised to extend the iAd network to Europe.
Mobile Content Venture to launch mobile DTV in 20 DMAs in 2011
The initial launch includes 13 of the top 15 DMAs.
Roundbox introduces mobile DTV widgets
Broadcasters can use the widgets to distribute non-real-time content.
Open Rich Media Mobile Advertising sets rich media advertising specs
The open source code is available for campaigns across operating systems and devices.
RealNetworks to launch cloud-based service
Consumers can store and access media on any Web-connected device through Unifi.
Mobile ad revenues in U.S. to be $2.9 billion in 2014, according to ABI Research
ABI Research also offers mobile marketing/advertising stats.
Mobile video viewers up 44 percent over 2009, Nielsen says
Overall viewership is still less than 10 percent.
Yahoo! introduces three new mobile ad formats
The strategy targets multitasking media switchers.
Men want Android; women want iPhone
A Nielsen study reveals an age and gender preference for the top two operating systems.
Android to dominate in 2011, says IDC
Google says it is activating 300,000 Android devices per day.
