Latest articles by Gary Arlen
Programmatic Ad Technology Proliferates
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world
Amazon’s Agenda Fits Streaming Expectations From Researchers
Woody Allen. Philip K. Dick. Ridley Scott. The New Yorker.
Rounds’ Social TV Relies on Online Streams
Rounds Live, a new social media service, is the latest venture that seeks to enable viewers to gab along with TV shows or... “turn any website into a live video chat party."
Ready for YouTube’s Networks
How often does an 18,000-attendee trade convention deal with “chaperone and parent” issues or offer free badges for “ages 8 and younger?”
SVOD Popularity Poses Broadcast Possibilities
With nearly two-thirds of American viewers now using a subscription video on demand (SVOD) service, the market is primed for a different way to watch TV.
The Lines Blur Between Online and Broadcast
When Comcast unveiled plans to integrate YouTube videos into its X1 cable platform, the cable behemoth solidified a trend that will bring insurgent content into mainstream video delivery.
Corporate Slant as Cable-Tec Expo Expands Outlook
This year's event takes place at the Colorado Convention Center in Denver, Sept. 22-25.
Deluxe Melds Metatags and Multiplatform
During post-production, Deluxe Entertainment puts a metatag on every scene when a character drinks a beverage, drives a car or puts on a pair of shoes.
