Gary Arlen
Gary Arlen, a contributor to Broadcasting & Cable, NextTV and TV Tech, is known for his visionary insights into the convergence of media + telecom + content + technology. His perspectives on public/tech policy, marketing and audience measurement have added to the value of his research and analyses of emerging interactive and broadband services. Gary was founder/editor/publisher of Interactivity Report, TeleServices Report and other influential newsletters; he was the long-time “curmudgeon” columnist for Multichannel News as well as a regular contributor to AdMap, Washington Technology and Telecommunications Reports; Gary writes regularly about trends and media/marketing for the Consumer Technology Association's i3 magazine plus several blogs.
Latest articles by Gary Arlen
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SCTE Looks at Cable’s Evolving Tech Landscape
By Gary Arlen published
The shifting focus at the Society of Cable and Telecommunications Engineer’s annual Cable-Tec Expo is a good gauge about what’s important to cable’s technology community.
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AMI Pushes Local Interactive Ads
By Gary Arlen published
“The Holy Grail of advertising is still the living room on the high-definition TV set,” said Nick Meyers, vice president of sales and business development at Denver-based Accelerated Media.
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Cable Show Returns to Washington
By Gary Arlen published
When the annual Cable Show comes to the nation’s capital next month, a primary goal is to bring policy and technology together
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Apple, Samsung in ‘Simulviewing’ Race
By Gary Arlen published
Video multitasking is accelerating into significant use, and the emerging service may become a battleground between Samsung and Apple.
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The Lines Blur Between Online and Broadcast
By Gary Arlen published
When Comcast unveiled plans to integrate YouTube videos into its X1 cable platform, the cable behemoth solidified a trend that will bring insurgent content into mainstream video delivery.
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SVOD Popularity Poses Broadcast Possibilities
By Gary Arlen published
With nearly two-thirds of American viewers now using a subscription video on demand (SVOD) service, the market is primed for a different way to watch TV.
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Programmatic Ad Technology Proliferates
By Gary Arlen published
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world
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Cost Is Key in Zuiker's Digital Agenda
By Gary Arlen published
It will be among the first "channels" funded by Google and its YouTube subsidiary to entice high-profile Hollywood creatives into making original Web programs.
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Cable Touts ‘Viewdini,’ Wi-Fi
By Gary Arlen published
BOSTON—“Coopetition” among big cable multisystem operators (MSOs) and between the MSOs and Verizon Wireless took on new dimensions during The Cable Show last month.
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Social TV's Life Beyond Special Events
By Gary Arlen published
TV has always been a social experience, and now we are focused on extending and amplifying the conversation within social media.
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