Latest articles by Jon Lafayette
ABC Stations Launch 'Localish' for Mobile Millennials
Original shows to appear on multiple platforms
Ads on Connected TVs More Attractive, Study Finds
Extreme Reach finds completion rate climbs to 95 percent.
42% Plan to Spend Less Than $20 on Streaming
The study, conducted online, would mean that a big share of people would be limited to one or two streaming subscriptions per person.
NBCU to Livestream Olympic Opening Ceremonies
Broadcasting the Super Bowl on Feb. 4 and the Olympics starting Feb. 8, NBCUniversal is calling next month The Best Feb Ever, according to NBC Sports Group chair Mark Lazarus.
NBCU Creates Metric Combining Linear and Digital Ad Views
Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign.
Fox Taking NFL Sponsors ‘Closer to the Action’
Fox, which is adding Thursday Night Football this season, is offering new ad formats that will bring sponsors “closer to the action” during upfront discussions.
Comcast Preparing Cash Bid for Fox Assets: Report
Comcast is talking to bankers about getting financing for an all-cash bid for the assets 21st Century Fox has agreed to sell for $52 billion to the Walt Disney Co., according to Reuters.
