Kris JohnsSocial Links NavigationKris Johns is the Senior Vice President of Advertising at Wurl, the leader in powering streaming TV. Latest articles by Kris Johns To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized Opinions Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Mediaocean To Acquire Innovid, Will Merge It With Flashtalking2Xumo To Make Ad Inventory Available Programmatically With PubMatic3Viant, Disney Advertising Expand CTV Ad Collaboration48 Channels Added to MyFree DirecTV Streaming Lineup5Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million
To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized
