Kris JohnsSocial Links NavigationKris Johns is the Senior Vice President of Advertising at Wurl, the leader in powering streaming TV. Latest articles by Kris Johns To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized Opinions Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Sinclair, Gray Media to Broadcast Columbus Blue Jackets NHL Games2Gray Media Renews Comscore Measurement Deal3Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion4Former FCC Chair Expresses ‘Concern’ Over Musk’s Influence5Dallas Mavericks Roll Out New Streaming Platform
To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized
