Rose McGovern is Head of Programmatic and Digital Ad Sales at DirecTV, responsible for leading Digital Direct and Programmatic Account Services, Ad Operations, Digital Integrations along with Digital Inventory & Yield management across all digital products and endpoints. Prior to her recent appointment at DireTV, she led Digital Client Success, Ad Operations & Programmatic Operations at Warner Media Ad Sales across the portfolio and was part of the team responsible for launching HBO Max with Ads.
