Latest articles by Tom Butts
Advertising Research Foundation Proposes Updating TV Categories
Advertising Four segments would cover pay TV while two additional categories would separately measure over-the-air, digital
John Lawson Steps Down as AWARN Executive Director
NextGen TV Dave Arland will take alerting advocacy group’s helm in 2025
FCC Chair Jessica Rosenworcel To Resign
Regulatory and Standards First woman to chair commission will step down Jan. 20
Deloitte: Hollywood Still Cautious Over Implementing Generative AI
Research TV, film studios apprehensive over costs, liability and tech maturity
Comcast To Spin Off Cable Networks
Business ‘SpinCo’ will be an ‘independent’ publicly traded company owning NBCUniversal unit’s cable channels, digital assets
Memnon Archiving Services Added to AWS Marketplace
Content preservation and archiving services provider expands relationship
Trump Nominates Brendan Carr To Lead FCC
Republican commissioner expected to go after big tech, loosen broadcast ownership rules
Riedel MediorNet Streamlined ‘The Daily Show’s’ Remote Production from DNC
MediorNet's distributed routing capabilities allowed production team to overcome challenges of live broadcasts from a 100-plus-year-old theater
First All-Women’s Sports Network in the U.S. Launches Today
‘Our goal is to have the largest distributed female sports network in the world, digital or broadcast,’ Co-Founder Whoopi Goldberg says
Prime Video Remains Top U.S. Streamer for Third Consecutive Year
Parks Associates list of Top 10 streamers shows little change from 2023
Tegna Appoints Dhanusha Sivajee Chief Experience Officer
Was most recently chief marketing officer for Angi
Rohit Nagarajan Appointed CEO of Vizrt
Former sales software exec replaces Michael Hallén, who led the company for 8 years
NAB, MPA Congratulate Trump, Congress on Election Victories
NAB touts broadcasters’ ‘bipartisan’ work
Political Ad Spending To Top $12 Billion in 2024
Myers Report estimates campaigns’ marketing investments to top $18.2 billion for entire election season
Hitachi Kokusai Appoints Bo Reames as East Coast Sales Manager
Industry veteran's career included stints with Backporch, Joseph Electronics
Grammy Awards Will Move to ABC in 2027
Disney inks new 10-year pact, ending 54-year run for CBS
Comcast Beats Wall Street Estimates With Record Olympic Ad Revenues
Cable unit lost fewer broadband subscribers than expected
Former FCC Chair Issues Warnings About a Trump FCC
Tom Wheeler says federal rules are too vague to prevent a presidential takeover of the independent regulatory agency
Six Companies Now Make More Than Half of the World’s Media
Ampere report shows continued concentration in content creation
Hub: As in U.S. Politics, TV Viewers Are Evenly Divided Between Liberal and Conservative
New research examines how political ideology influences the appeal of entertainment shows
California Proposes Expanding Its Film and TV Tax-Credit Program
Gov. Gavin Newsom attempts to stanch Hollywood production exodus
Disney Expected To Announce Major ‘AI Initiative’
Sources say project will focus mainly on post and VFX
Meta Quest to Offer 52 NBA Games in VR for 2024-2025 Season
For the fourth consecutive year, Meta users will be able to view games live in 180-degree immersive VR
Special Webinar Event: Game Changers In Remote Production
WEBINAR On Nov. 7, join our panel of remote production experts, Stephen Repass, vice president at Ross Production Services; Deon LeCointe, director of networked solutions at Sony Electronics; and Laurent Masia, director of product line management, managed switches at NETGEAR
