T Shobhana

Latest articles by T Shobhana

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IMF Compatible Players Pave Way for Automating Content Delivery in Multiple Versions

By T Shobhana published

The development and adoption of the SMPTE-based IMF (Interoperable Master Format) continues to thrive within the Media & Entertainment (M&E) industry.

Opinions
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Media ERP: Embracing Automation Across the Content Supply Chain

By T Shobhana published

Opinions
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Understanding and Monetizing OTT Programming With MAM Solutions

By T Shobhana published

When it comes to OTT programming, content is king—no matter the source or the delivery.

Opinions
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Metadata Harvested with AI Creates New Revenue Opportunities

By T Shobhana published

Automated AI technology offers more powerful and faster capabilities that can aid content discovery

Opinions
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Hybrid Cloud: Moving Beyond On-Premise Media Asset Management

By T Shobhana published

Opinions