Adobe Systems Incorporated today published the results of the first annual Adobe(R) Scene7(R) Mobile Commerce Survey, detailing leading businesses' strategies for leveraging the emerging mobile channel over the coming year. Respondents across several industries indicated an overwhelming preference for developing websites as their predominant mobile commerce presence with more than 80 percent planning or having already deployed a mobile website compared with other types of mobile properties, including downloadable applications. Merely eight percent of respondents cited a downloadable application-only mobile commerce strategy. READ THE ARTICLE HERE OR DOWNLOAD THE FULL REPORT HERE
CATEGORIES
