Industry Veteran Matt Smith Joins Inlet Technologies as Senior Director, Systems Architecture

RALEIGH, NC – February 4, 2009 – Inlet Technologies, the leader in advanced encoding solutions for new media, announced today that Matt Smith has joined its team of experts as senior director, systems architecture. Smith brings more than 15 years of experience, uniquely combining a traditional broadcast background with new digital media solutions expertise. He will draw on that experience to help Inlet customers create and/or expand their digital media business.

Smith most recently served as a key video architect and evangelist for Yahoo!, where he worked for 9 years designing, delivering and managing leading-edge video compression technologies and workflows to execute live events and create other digital media offerings. He was also responsible for working closely with technology partners like Microsoft, Apple, Adobe and others, and has been a featured speaker at a variety of video and technology conferences and events. Prior to Yahoo!, Smith spent several years at NBC, first at the affiliate level and later with the network.

“I met and worked with a lot of vendors while at Yahoo! and was particularly impressed with Inlet because of the company’s leading-edge technology and domain expertise. This is evident through the success they have already experienced with marquee customers like Microsoft, Major League Baseball and others,” explained Smith. “I am so excited about joining this team and look forward to helping Inlet customers get the most out of their current solutions and to introducing them and others to new solutions and revenue opportunities.”

In his new role, Smith will report to John Bishop, Inlet’s senior vice president of business development and strategy. He will work closely with premier customers and partners, helping them deploy their digital media strategy quickly and successfully while reducing risks and avoiding pitfalls. He will pull from his own end user experience to ensure that Inlet’s solutions continue to meet customer and industry demands. Smith will also serve as an evangelist for the company and digital media in general.

"Matt is a key addition to the team of digital media experts we have built here at Inlet. Without question, he is one of the top evangelists in this space and truly understands both the technical side and business aspects of digital media,” said Neal Page, Inlet CEO. “It is great validation for the company, and the reputation we have earned, that he wants to help Inlet drive the digital media industry forward. We have no doubt that he will immediately make a significant contribution as he leverages his experience, expertise and relationships to help make new media a transparent and essential part of networks of today and the future.”

About Inlet Technologies

Inlet Technologies is the leading provider of advanced encoding solutions, enabling new media for new networks. Inlet’s solutions produce the highest quality video, faster and more efficiently than any other, allowing content creators, programmers and distributors to increase efficiency, reduce costs and deliver superior quality video over any IP network. Inlet solutions are ideal for applications such as real-time professional streaming, Blu-ray encoding, Video-on-Demand, Web-based video, digital archiving and dailies. Inlet customers, such as MLB.com, Modern Video and Microsoft, are able to expand their audiences and create new revenue from their valuable content. For more information, visit www.inlethd.com.

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