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Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights
New Data on Political Advertising Shows Growing Importance of CTV Ads
CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly
BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025
“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"
Ateliere Offers $29.7M to Acquire Codemill
Companies would combine media workflow, content management platforms, powered by AI
Sinclair’s TBD TV Multicast Network to Rebrand As Roar
The new name is part of a plan to position the network as an alternative to traditional sitcom-based multicast networks.
Viamedia Reports It Now Represents 100 Video Service Providers
The ad rep firm has signed deals to represent 31 new video service providers in the last 12 months
MSG Returns to Optimum
After a nearly two-month standoff, MSG Networks and Altice reach an agreement on carriage fees
Sinclair Inks Deal with Nexstar to Expand Distribution of Multicast Networks
The agreement will renew and expand the clearances for Comet, Charge!, TBD TV and The Nest
