Blockbuster Inc. will make it even easier for its customers to access movies, following its acquisition of movie download services Movielink.
Movielink, a joint venture of major Hollywood studios, has thousands of movies and television shows available for downloading, for rental and for purchase.
Movielink has license agreements with its five founding studios plus more than 30 other studios, distributors, and foreign and independent content providers.
“Blockbuster is committed to keeping pace with the changing needs of customers by offering them an expanding array of convenient ways to access entertainment content,” said Jim Keyes, Blockbuster Chairman and CEO. “Our acquisition of Movielink, with its associated digital content, is the next logical step in our planned transformation of Blockbuster.
“The studios’ goal with the Movielink service has always been to make digital entertainment content more conveniently, more widely and more securely available to consumers. This acquisition should further that goal,” said Jim Ramo, CEO of Movielink from its inception.
Movielink hopes to leverage Blockbuster’s store network, online assets, and marketing expertise to grow the market for digitally delivered content. Blockbuster plans to continue to operate the Movielink service and to eventually make elements of the service available through blockbuster.com.
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