Under the banner “Amplifying Innovation and Maximizing Our Impact,” Panasonic launched several new or updated products and reaffirmed its commitment to the evolving worlds that demand quality audio and video content.
“The B2B and B2C markets are growing due to demand for quality content, and in pro video production and live streaming demand is also rising,” said Toshiyuki Tsumura, executive vice president of Panasonic Entertainment & Communication Co., and director of its Imaging Solution Business Division. He announced a 20% increase by 2027 in “synergy,” products that can be used across market segments.
Chris Merrill, director, product management at Panasonic Connect, spoke next and focused on the numbers 3.0, 2.6 and 16.6—3% being the recent increase in the number of camera operators; 2.6% the increase in the size of the broadcast market; 16.6% as the rate of streaming’s growth.
“What we’re hearing is that there are not enough qualified people to create the shows we need,” Merrill said. Panasonic’s response to this challenge is its continued focus on integrated ecosystems, automation and AI assistance where it can help, and simplified connectivity, he added.
Product launches included the AG-CX370 handheld camcorder, which builds on the established AG-CX350 to offer a compact, lightweight design and energy-efficient operation for production, broadcasting and streaming applications. Upgrades include 12G-SDI output for high-quality streaming, GENLOCK input for broadcast-quality synchronization in multicamera systems, and a four-channel audio input to support up to four external microphones.
Panasonic has also updated its KAIROS live production platform version 1.8, which offers multiunit control for KAIROS Core, integration with graphics platforms such as Singular.live and Viz Flowics, and expanded support for various resolutions, including 16:10 and 5:4.
Also new are several plug-ins to support Media Production Suite and the WX-AM800 Beamform Ceiling Array Microphone, which detects and captures speakers’ voices from above for clear, natural communications in corporate and higher education applications.
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