Pilat Media has added new technology to its Integrated Broadcast Management System—a comprehensive multichannel airtime sales, traffic and program management solution—that enables advertising to be automatically inserted according to household or individual subscriber profile across all platforms, digital TV, IPTV and mobile TV. The company demonstrated IBMS’s upgraded features at the NAB Show.
The system interfaces with all major video distribution systems.
The new addressable advertising technology for IBMS can automatically execute both traditional and targeted advertising from one system. The enhanced functionality, for both linear and nonlinear platforms, is suited for broadcast as well as the emerging IPTV and mobile applications. Advertising can be specified as to the household or consumer, program viewed, time of day and location.
IBMS also has the additional capability of supporting nonlinear applications. Customers can now use content already residing on the IBMS by repurposing it for use on newer platforms, including VOD, IPTV and mobile TV.
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