Vizrt will showcase a new version of its Viz|Multi-Platform Suite, the company's end-to-end platform delivering real-time graphics and video content to Internet browsers and mobile devices at NAB.
While most solutions embed graphics within the video stream, Viz|MPS keeps the graphic and video content disassociated until the last minute. Compositing of video and graphics happens directly on the viewer's display, with real-time, 3D graphics rendered locally by each platform, for higher-quality graphic resolution and content that is both platform- and user-specific.
Because Viz|MPS is fully integrated within the Vizrt product suite, a station's production workflow remains unchanged, but with content able to be distributed directly to any platform, such as a PC or cell phone.
"The integration between Viz|MPS and Web browsers is critical to broadcasters looking to deliver their content to PC's as well as mobile devices," said Peder Drege, CEO of Adactus, a Norwegian developer now owned in part by Vizrt. "Due to the seamless operation Vizrt's created for broadcasters, they now have a powerful and easy-to-use pipeline to repurpose video and graphic content to serve both PC and mobile device viewers in a highly personalized way."
Adactus specializes in the transport of content to mobile phone platforms using its MPEG-21-based platform.
Vizrt will also show how the Viz|Trio graphics workstation works within an integrated broadcast production environment to produce graphics that can be distributed via the Viz|MPS server to cell phones and PC's. Viz|Trio operators can now distribute the graphics they've created in standard definition, high definition, and the various "phone definitions" to meet the technical display requirements of multiple markets simultaneously.
Vizrt will be in booth SL4810.
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