Holland America Cruise Lines is increasing the presence of its digital displays on its cruise ships. The company has purchased 360 Systems’ Image Server 2000, which will serve as the backbone for visual systems in its staterooms as well as its on-deck entertainment systems. These visual systems also can display interactive advertising to generate revenues.
Digital Video Systems, the systems integrator for Holland America, has installed 11 Image Server 2000 servers, with two additional server installations in process. The Holland America video entertainment system is currently used to distribute pay-per-view entertainment as well as video that is recorded and desktop-edited onboard by the ship’s crew. The system also incorporates C-Tel satellite dishes to receive DIRECTV feeds, which also get piped into system.
For more information, visit www.360systems.com.
