Thirteen months and counting. That's how long before U.S. broadcasters enter a new era of HD and DTV-only broadcasting. Are you ready?
Researchers claim that up to 20.4 percent of homes in key U.S. cities are equipped with HD television sets. The Consumer Electronics Association claims that as many as 16 million homes currently receive HD programming. No one expects the rapid uptake of HD television sets, transmission capability and HD content to decrease. After February 2009, the adoption rate of HD technology and programming by viewers may increase.
So, what does the quickening pace of HD adoption mean to content producers and broadcasters? It means if you aren't producing and broadcasting HD content, you're already slipping behind the HD curve.
To help our readers meet the challenge of implementing HD, Broadcast Engineering, Broadcasting & Cable and Multichannel News have joined forces to create the “High Definition Summit.” The Summit is an on-site, face-to-face conclave of high-level industry experts. In two days of meetings, managers, engineers and program producers share questions — and best of all, solutions — to common issues. Augmenting the Hollywood event is this printed supplement, which highlights some of the key issues facing program producers and broadcasters.
Fortunately, making the move to HD need not be daunting. Our readers can rely on the experience of these three industry-leading magazines and the experts they have assembled to smooth the path to HD.
Take heart in that the answers you need to become an HD leader in your market may be just ahead.
