As mentioned elsewhere, attendance was down about 2 percent at this year's NAB. The count showed NAB attendance at 112,776, with 29,632 international attendees.
It's inconceivable not to send knowledgeable representation to a gathering of virtually every manufacturer and service known to the broadcast industry where, on display for the keenest of minds and eyes to dissect, are the latest developments the industry has to offer.
Nowhere, except perhaps for IBC in Amsterdam and then on a much smaller scale, does station management have the opportunity to see new technology firsthand in one venue. In many instances, attendees have the opportunity to speak directly with the individuals who conceived and designed a product. There is no way to supplant the exposure and education that can be gained at this gathering, even drawing from a number of sources.
It's just plain stupid not to include this event in the annual budget for at least one or two engineering managers, not to mention some of the non-technical personnel, all of whom can benefit from the exhibits and seminars.
Send questions and comments to:larry_bloomfield@intertec.com
