BroadView’s software is helping BITE TV manage content to address an “unusual scheduling challenge.”
BroadView Software has announced that its integrated traffic and programming software is being used by BITE TV, a new interactive Canadian television channel that debuted April 20.
BroadView traffic and programming help BITE manage programming and commercials in what the company described as “a very unusual scheduling challenge,” with no standard program or commercial lengths and a schedule that is not divided into standard blocks of time.
BITE is one of North America’s first interactive television channels, and it features comical, irreverent, and edgy short-form film, videography, animation, games, and professional and amateur productions. Targeting males 18-34 years old, BITE is the first channel delivering on-air interaction, online participation, wireless downloading, and PC or mobile chat-to-screen directly on the television.
Because neither its programming nor advertising conform to expected television standards in terms of duration, the program schedule could be described as free-form, with each day being completely unique. Thus, the process of actually putting the schedule together is more complex than in a conventional broadcasting scenario, since the programming staff cannot simply slot programs into pre-configured blocks of time.
In another unusual programming feature, BITE runs in a split-screen mode with multiple activities going on simultaneously. BroadView is required to traffic these other sections of the screen as well and uses a dual-channel scheduling approach.
For more information, visit www.broadviewsoftware.com/.
