Category
New studio technology — HD
Submitted by
Chyron Design Team
Chyron:
Todd Martin, VP AXIS ops.
Gannett Broadcasting:
David Lougee, pres.;
Asa Darrow, G3 proj. mgr.,
KUSA prod. dir.;
Jeff Johnson, VP tech.;
Greg Walston, dir. tech.;
Robert Lydick, proj. and planning analyst;
Rob Mennie, VP sr. news exec.
Technology at work
Chyron AXIS online content creation services
Chyron, Gannett Broadcasting turn graphics world on its ‘AXIS’
Gannett Broadcasting president David Lougee called Chyron’s new AXIS graphics platform a “game changer” as he announced its adoption across 23 Gannett news stations in the summer of 2008.
An online content creation system for broadcasters, AXIS uses existing on-air graphics packages to enable anyone in a newsroom to build broadcast-quality news graphics directly from a desktop without special hardware or software required.
This implementation of the AXIS system has transformed the way Gannett TV stations create, manage, share and broadcast news graphics across their 23 news stations, while freeing graphic artists to focus on more creative aspects of design and branding.
The AXIS server-based model enables virtually anyone in a newsroom to create powerful graphics for everyday use as well as breaking news — on the fly — at a higher quality, faster rate and lower cost than traditional routes. It is superior to traditional graphics content creation workflow models because it removes from the shoulders of highly skilled graphics artists and designers the repetitive aspects of everyday graphics creation, freeing them to concentrate on more creative aspects of design and branding.
Gannett uses AXIS for daily breaking news graphics, maps and charts while still relying on its newly formed Gannett Graphics Group (G3) for more complex and customized work. G3 assists local Gannett stations by providing a variety of design options to enhance the real-time data provided by the AXIS creation process. The result is an exponentially increased output — and better graphics — especially for smaller stations and fringe newscasts that now have access to a talent pool beyond their previous budget or personnel.
Because AXIS is Web-based, if there’s a late-breaking news item, a high-quality map that is specific to the city, the story and the situation can be created online, at home, on a laptop or straight from a live shoot by anyone.
The use of image databases inside the AXIS system is central to the accelerated time between creating a graphic and bringing it to air. AXIS facilitates the sharing of graphics content over the entire Gannett Group with access to virtually unlimited data sources such as AP GraphicsBank, together with the group’s own archives of proprietary images. AXIS was designed with the objective that graphic content should be created intuitively and dynamically but with consistent design and brand quality.
Chyron’s AXIS platform facilitates this process in that a graphic need only be created once to be simultaneously publishable to multiple formats, displays and devices, which has obvious return on investment advantages when compared with other traditional methods of graphics content creation.
