From Tapes to Bits
The changing landscape of broadcasting
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BIOGRAPHIES:Steve Canepa
Vice President
IBM Global Media & Entertainment
As Vice President, Global Media and Entertainment Industry, Steve is responsible for IBM’s overall results in the Entertainment, Publishing, Broadcast, Cable, Satellite, Sports and Advertising customer segments worldwide. Steve has guided the marketplace strategy and solution offerings for IBM’s Global M&:E Industry organization since 1995. He directs the worldwide sales of IBM’s broad portfolio of hardware, software and services and is responsible for IBM’s marketing activities, including all messaging and partnerships. During that time frame, IBM’s overall business has grown dramatically and is now the largest technology and services organization serving the global M&E industry.
Steve represents IBM’s M&E efforts to the marketplace and has delivered many keynote addresses at Industry conferences: NAB, IBC, Broadcast Asia, Digital Hollywood, Imagina, Frames etc, and often speaks at events, including: NEXPO, CES, iStudio, Content World, etc. He has also appeared on numerous radio and television news programs, including CNBC, CNNfn, C/NET, CBS, ABC, NBC etc. In 2004, he was recognized as one of the 25 most influential executives by Digital Media Magazine.
First joining IBM in January 1983, Steve has 20+ years of experience building and leading significant sales, marketing, strategy, consulting, solutions and systems integration organizations. He graduated from UCLA in 1982 with two bachelor of arts degrees: Economics and Political Science with Phi Eta Sigma honors. He received a MBA in 1990 from UCLA, with Beta Gamma Sigma and top field study honors. He has participated in the Wharton School financial management program and Harvard University’s executive curriculum on Strategy formation.
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John Hoehn
Senior Consultant
IBM Global Business Services
As Senior Consultant and Senior IT Architect with IBM since 1999, John has led high visibility engagements at CNN, Fox Networks, and the NFL. John has performed content diagnostics for the NFL and the PGA Tour. John also served as lead architect on the AOL Digital Music Store architecture governance board, and he has 20+ years of experience in digital music, digital rights management, and digital video and television broadcasting. John has been a member of SMPTE since 1999. John has presented papers to SMPTE and the SBE.
John studied undergraduate computer science at the University of Maryland and graduate computer science at George Washington University (Washington, D.C.). John also has a BA in English and will complete a dual masters program - MS and MBA - in December 2006.
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Lee Jesionowski
Senior Technical Staff Member
IBM Systems and Technology Group
Lee Jesionowski is the lead product architect for IBM's industry-leading line of tape automation products which are designed in IBM's Tucson, Arizona development lab. Lee holds over 30 US patents in the field of data storage. Lee’s career with IBM started in 1984 with disk storage development in San Jose, California. He was in optical drive development from 1990-1995 and has been in tape product development since 1995. Lee holds a Bachelor of Science Degree in Computer and Electrical Engineering from Purdue University.
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Bruce Master
Senior Program Manager
IBM Systems and Technology Group
Bruce Master is a Senior Program Manager for Tape Systems Marketing in IBM's Systems and Technology Group. He is located at the IBM Storage Systems development lab in Tucson, Arizona USA. Bruce is a graduate of Arizona State University in Business and after several years of management experience in the retail industry he joined the General Products Division of IBM in 1977. Over the span of Bruce’s IBM career he has worked in computer systems sales, technical and business recruiting, employee education, community relations, systems engineering, and tape storage product marketing.
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John Luff
Writer and Consultant
Broadcast Engineering
John A. Luff is an independent consultant specializing in a wide range of television technology, facility planning and system design issues. He has 40 years of experience in broadcasting and related industries, including post production, facilities management, remote production, project management, technical consulting and system design. He is a consultant and lecturer on emerging media technologies. He is a graduate of the Honors College of Ohio University. In 2005 he was elected a Fellow of the Society of Motion Picture and Television Engineers.
Since 1998 he has written a regular column for Broadcast Engineering Magazine, and currently is writing a book on Centralized Broadcast Operations for Focal Press. He lives and works in Pittsburgh, PA.
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