Online news provider Internet Broadcasting recorded a record 12.94 million online visitors for December 2005, a year-over-year increase of 29 percent.
The company’s online local coverage of weather and news events during the period contributed to its second consecutive record traffic month. Internet Broadcasting co-produces NBCOlympics.com and 73 TV station Web sites for broadcasters, including NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard and Capitol Broadcasting Company.
The 12.94 million visitors, as measured by Nielsen/NetRatings, exceeded the company’s previous high of 12.91 million visitors set the previous month. That made Internet Broadcasting the 45th largest online brand overall as measured by Nielsen’s U.S. brand rankings for last December.
Because Internet Broadcasting has a national reach, a variety of news and weather stories across the country accounted for most of the visitor sessions. Last December, traffic spiked because of several winter storms that broke out across the East Coast, Midwest, and Southern California, as well as news on the transit strike in New York.
The visitor total represents an aggregation of users across Internet Broadcasting’s national platform of 73 TV station Web sites, including WNBC.com in New York City, NBC4.tv in Los Angeles and TheBostonChannel.com.
For more information, visit www.ibsys.com.
