Commercials on digital signage networks are helping doctors improve patient communications.
Medical centers and the people that run them are turning to digital signage and direct-to-consumer advertising to improve communications with patients. Many medical institutions are finding that patients heed the words in these private networks allowing doctors to improve patients’ awareness of the risks and benefits of new drugs and educate them on how they can be proactive about assessing their health.
The Laboratory Corporation of America Holdings recently installed a healthcare information and advertising network called LabCorp Health Network (LHN) in more than one-third of its 1200 Patient Service Centers in the U.S., reaching nearly 1.5 million viewers each month. LHN is a customized channel of healthcare information specifically designed to enhance customer retention by delivering quality commercial, educational, informational, and entertainment segments via an Internet-driven, nationally-networked narrowcast system.
The company said the network has encouraged patient compliance with physician-directed treatment regimens and in some cases has even persuaded them to consult a physician about maladies with symptoms they are uncomfortable discussing. By providing key information publicly and directly to patients, LabCorp said that networks like LHN could help address under-treatment and under-diagnosis of diseases.
Digital signage networks also benefit medical institutions as additional income sources. For example, AccessMyRecords.com recently began airing 90-second direct-to-consumer TV commercials on LHN in 325 LabCorp locations encompassing the top 20 DMA markets.
LHN is operated and managed through a collaborative effort between VISI Networks and Real Digital Media. Real Digital Media provides the digital signage network software and hardware. VISI Networks implements the network and manages content distribution.
For more information, visit www.realdigitalmedia.com, www.VISInetworks.com and www.AccessMyRecords.com.
