FOX Sports to produce up to six NFL games weekly in 720p HD
This NFL season, FOX Sports will present up to six games in 720p high definition every week during the regular season.
All nationally televised regular and postseason games, including the NFC Championship Game and Super Bowl XXXIX, will be offered in the 720p high-definition format.
Motorola to leverage NFL viewing experience to tout HD, DVR
Motorola will launch an integrated marketing program that leverages its NFL relationship to educate football fans about the benefits and features of digital video recording (DVR) and HD broadcasts.
The promotion will kick-off at the start of the 2004 NFL season showcasing the Motorola DCT6412 digital cable set-top with dual-tuner DVR functionality. The campaign will feature Kansas City Chiefs Pro-Bowl running back Priest Holmes to demonstrate to football fans the benefit of having complete control over their TV viewing and the experience of watching football in HD.
Altitude Sports commences telecast seven months after inception
Altitude Sports & Entertainment began its telecasts last week after seven months of preparation and a $10 million investment in technology and marketing.
Stan Kroenke owns Altitude, the second all-sports cable channel to serve the Denver market. Kroenke also owns the NBA's Denver Nuggets and the NHL’s Colorado Avalanche. Altitude is available on Dish Network, Adelphia Communications and other cable systems.
INHD, CSTV agree on HD, SD collaboration
High-definition cable network INHD and College Sports Television (CSTV) have teamed up to broadcast several top collegiate sports telecasts live, in high definition, starting with the Brigham Young at Stanford college football match-up Sept. 11 from Palo Alto, CA.
The agreement provides INHD the right to air the events in HD, while CSTV will simultaneously carry the SD broadcasts. The co-produced telecasts will include regular-season football, basketball, ice hockey, baseball, volleyball, soccer, water polo and swimming events, as well select conference tournaments and NCAA National Championships.
For more information, visit www.inhd.com and www.collegesports.com.
TVG, New York Racing Association reach agreement
TVG Network and The New York Racing Association have entered into a multi-year exclusive license agreement for the television and account wagering rights for races conducted at Aqueduct, Belmont Park and Saratoga Racecourses.
The New York OTB will continue to receive all NYRA signals as they have in the past.
TVG and NYRA originally entered into an exclusive relationship in 1999, just prior to the launch of TVG television programming. Under the new agreement, racing from the three NYRA tracks will continue to be a year-round anchor of TVG's programming, which currently reaches about 12.7 million households nationwide.
FOX Sports names new senior vice president
The FOX Sports Television Group has named Lisa Gillette senior vice president, on-air planning and promotions. Gillette is responsible for on-air strategic planning on FBC and FOX Sports Net. She will continue to oversee sports promotions operations, including budgeting for both FOX Sports and FSN on-air promotions departments, and providing strategic marketing and production support.
