St. Petersburg, FL’s CBS affiliate WTOG-TV/DT has implemented a new monitoring system from Volicon. The station has purchased the Observer multichannel media monitoring system primarily for on-air logging related to FCC compliancy and advertising issues.
Prior to the Observer, WTOG-TV/DT had been logging on-air programming using a system involving three VHS tape decks in eight-hour mode, storing the tapes for 90 days. An operator needed to load each deck manually, and when a compliancy, advertising or technical issue arose, a staff member needed to find the tape and search through the eight hours of video for content.
With the Observer, WTOG-TV/DT now automatically records and stores its programming to a server with no operator effort. Multiple users within multiple departments can immediately search on-air events via a desktop client. There is no longer a need for manually loading a tape deck or even storage of the tapes themselves. Staffers can also export video clips to viewers outside the facility, such as advertisers or the FCC.
For more information, visit www.volicon.com/observer.html.
