LAS VEGAS—As the 2025 NAB Show wrapped up on April 9, the National Association of Broadcasters reported that it attracted 55,000 registered attendees from 160 countries.
Organizers also announced that the 2026 NAB Show will be held on April 18-22, 2026 (exhibits April 19-22) in Las Vegas.
Despite concerns about stricter U.S. border controls, the NAB reported that one out of four attendees (26%) traveled to the event from outside the U.S. This year’s show also reported remarkable growth in first-time registrants, with more than half (53%) of participants were registering for the first time, a trend that reflects the growing appeal and relevance of NAB Show on a global scale, the NAB reported.
“The 2025 NAB Show truly exemplified the vibrant evolution of media and entertainment, debuting tools and technologies for all storytellers,” said Karen Chupka, NAB executive vice president and managing director, Global Conferences and Events. “This year’s show provided a global platform for innovation, diverse voices, and forward-thinking conversations that will shape the future of storytelling and empower everyone to become a content creator.”
The show also helped define the future of the evolving media and entertainment landscape, the NAB said, with key trends such as artificial intelligence, the creator economy and the intersection of sports and technology at the forefront.
Also Read: Full Coverage of the 2025 NAB Show from TV Tech
NAB Show featured nearly 1,100 global exhibitors, including 125 first time exhibitors. Global brands included Adobe, AWS, AT&T Business, Canon, Cisco, Dell Technologies, Fujifilm, Intel, Microsoft, Nikon, Quantum Corporation, Riedel, Ross Video, Sony, and Verizon Business. The exhibit floor spanned more than eight soccer fields of innovation — reinforcing NAB Show as the hub for media and entertainment professionals worldwide.
“This is our Super Bowl,” said David Ross, CEO of Ross Video, a 2025 NAB Show exhibitor. “You've got to come to NAB — it's the biggest trade show in our industry. This is our chance to show the full breadth of our portfolio to all our customers.”
NAB Show also brought together a broad spectrum of thought leaders, including representatives from major corporations like The Walt Disney Co., NBCUniversal, TikTok and YouTube.
Top speakers included:
- Gotham Chopra, co-founder, Religion of Sports
- Jody Gerson, chairman and CEO of Universal Music Publishing Group
- Nick Khan, president and CEO, WWE
- Paul “Triple H” Levesque, chief content officer, WWE
- Dhar Mann and Sean Atkins from Dhar Mann Studios
- Stephen A. Smith, television host, ESPN
The show featured more than 550 conference sessions and more than 1,000 speakers. The inclusion of new voices and fresh topics on the stage emphasized NAB Show’s commitment to providing a platform for innovation and forward-thinking discussions, the organizers reported.
Notable conference tracks included:
- Sports Summit — This inaugural track explored the rapid convergence of sports, media, and technology, featuring insights from leaders such as Portia Archer, CEO of the Women’s Tennis Association.
- Business of Entertainment — Produced in partnership with The Ankler, thought leaders addressed media dealmaking, content bundles, new advertising models, the state of production, and the intersection of Hollywood and the creator economy.
- Sessions on topics such as AWS, AI and sports streaming saw high attendance, demonstrating the industry’s growing demand for knowledge on emerging technologies. Additional highlights on the show floor included the Creator Lab, a dedicated space for digital creators to engage with new tools and resources to enhance their brands.
During the show, NAB took another significant step forward with the launch of its Creator Council. This new advisory group, composed of influential creators and thought leaders, is designed to amplify creators’ voices and guide NAB’s engagement with the creator economy. With a focus on staying aligned with the evolving needs of creators, the council will provide strategic advice, helping NAB shape industry trends and continue to be a key player in the future of content creation.
In addition, the 2025 NAB Show served as the backdrop for several major industry announcements. Sony announced its HDC-F5500V and the HDC-P50A. Verizon also announced its range of innovative solutions, including a first-of-its-kind portable Private 5G Network framework designed to reduce pain points for live broadcasters.
Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. Learn more at NABShow.com.
