'Avatar' Premiere Lead-in Includes Live HD Duel-Streams
Twentieth Century Fox this week (Dec. 3) will partner with MTV to provide what director James Cameron is calling "an unprecedented live stream event" regarding what will likely be the most marketed (and expensive) film of the current holiday season, "Avatar."
The movie is Oscar winner Cameron's biggest project since he directed "Titanic," which remains the biggest box office success in Hollywood history.
The online HD presentation, "Avatar Live," will stream simultaneously on both Facebook and MTV.com on Dec. 3 at 3 p.m. (EST). The live-stream event in HD will present the-making-of footage of the combined live-action/computer generated film, which reportedly takes special effects to the next level.
The HD dual-stream will feature a live Q&A with Cameron and some cast members, and feature some of the tricks-of-the-trade that went into the four-year movie project. The dual-streamed HD event will be later archived through the "Avatar" Facebook page.
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