80% of American Internet Users Subscribe to sVOD

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LONDON—At least eight out of 10 users with internet connections in the U.S. and Saudi Arabia subscribe to a subscription video on demand service, according to a recent survey from Ampere.

The survey also revealed that the growth of sVOD subscriptions (i.e. Netflix, Amazon Prime) has picked up steam after plateauing between 2016 and 2018. While Europe is still behind the U.S. in terms of number of subscriptions overall, the rate of growth for both regions is “healthy,” Ampere said.

"The growth in SVoD subscribers in both regions will come as welcome news, particularly to those looking to enter the market this year such as Disney and Apple as it shows there is still room for growth and the opportunity to take a share of the revenue," said Minal Modha, consumer research lead at Ampere Analysis.

Saudi Arabia, Australia and Denmark showed the strongest growth in sVOD subscriptions, with France and Japan being the only countries surveyed where fewer than half said they subscribed to such a service. Subscription growth has stagnated in the Netherlands and Japan, Ampere said. 

Tom Butts
Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.