Accedo Acquires Easel TV
The deal will strengthen Accedo’s OTT product offerings
STOCKHOLM & LONDON—Global video solutions provider, Accedo has announced that it has acquired Easel TV, the UK-based provider of advanced streaming technology and digital media solutions.
The acquisition will bring the Easel TV SaaS platform and the Accedo One SaaS platform under one roof and further strengthen Accedo’s ability to deliver on customer requirements, the companies said.
Founded by well-known media executives Joe Foster and Bill Scott. Easel TV has a long track record of being a trusted technology partner of media companies and TV operators. The Easel TV team will immediately join Accedo’s existing London office, allowing Accedo to better serve customers, both in the UK and internationally.
“I’m thrilled to be joining forces with Easel TV,” Michael Lantz, CEO, Accedo, commented. “The team has done a fantastic job in establishing themselves on the market and they share Accedo’s core philosophy of customer centricity. We believe that we will be stronger together as we continue to innovate in this market.”
“We’ve known the Accedo team for a long time,” added Joe Foster, CEO, EaselTV. “It was the right time to join forces having proven out the technology on our latest generation of product and were looking at significant investments to scale our business internationally. Accedo, with its strong brand, global scale and world class technical expertise, is the ideal partner for us and we look forward to continuing to grow together with the Accedo team.”
Easel TV’s brand name will gradually be phased out and will continue to be operated under the Accedo brand, the companies said.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.