Amazon Ramps Up Generative AI Efforts with Anthropic Investment

Laurent T / Shutterstock
(Image credit: Laurent T / Shutterstock)

SEATTLE—As part of a larger push into generative AI, Amazon has announced a strategic collaboration with Anthropic that will see Amazon invest up to $4 billion in Anthropic.

The companies said that the strategic collaboration will bring together their respective technology and expertise in safer generative artificial intelligence (AI) to accelerate the development of Anthropic’s future foundation models and make them widely accessible to AWS customers.

As part of the agreement, Anthropic will use AWS as its primary cloud provider and use AWS’s chips to develop future foundation models for generative AI. 

“We have tremendous respect for Anthropic’s team and foundation models, and believe we can help improve many customer experiences, short and long-term, through our deeper collaboration,” said Andy Jassy, Amazon CEO. “Customers are quite excited about Amazon Bedrock, AWS’s new managed service that enables companies to use various foundation models to build generative AI applications on top of, as well as AWS Trainium, AWS’s AI training chip, and our collaboration with Anthropic should help customers get even more value from these two capabilities.”

 An AWS customer since 2021, Anthropic has grown quickly into one of the world’s leading foundation model providers for generative AI and a leading advocate for the responsible deployment of generative AI, the companies said. 

Anthropic's foundation model, Claude, works on a wide range of tasks, from sophisticated dialogue and creative content generation to complex reasoning and detailed instruction, while maintaining a high degree of reliability and predictability, the companies said. 

“We are excited to use AWS’s Trainium chips to develop future foundation models,” said Dario Amodei, co-founder and CEO of Anthropic. “Since announcing our support of Amazon Bedrock in April, Claude has seen significant organic adoption from AWS customers. By significantly expanding our partnership, we can unlock new possibilities for organizations of all sizes, as they deploy Anthropic’s safe, state-of-the-art AI systems together with AWS’s leading cloud technology.”

As part of the expanded collaboration:

  • Anthropic will use AWS Trainium and Inferentia chips to build, train, and deploy its future foundation models, benefitting from the price, performance, scale, and security of AWS. The two companies will also collaborate in the development of future Trainium and Inferentia technology.
  • AWS will become Anthropic’s primary cloud provider for mission critical workloads, including safety research and future foundation model development. Anthropic plans to run the majority of its workloads on AWS, further providing Anthropic with the advanced technology of the world’s leading cloud provider.
  • Anthropic makes a long-term commitment to provide AWS customers around the world with access to future generations of its foundation models via Amazon Bedrock, AWS’s fully managed service that provides secure access to the industry’s top foundation models. In addition, Anthropic will provide AWS customers with early access to unique features for model customization and fine-tuning capabilities.
  • Amazon will invest up to $4 billion in Anthropic and have a minority ownership position in the company.
  • Amazon developers and engineers will be able to build with Anthropic models via Amazon Bedrock so they can incorporate generative AI capabilities into their work, enhance existing applications, and create net-new customer experiences across Amazon’s businesses.

Amazon reported that the collaboration is only the latest AWS generative AI announcement and that the company continues to expand its unique offering at all three layers of the generative AI stack. 

At the bottom layer, AWS continues to offer compute instances from NVIDIA as well as AWS’s own custom silicon chips, AWS Trainium for AI training and AWS Inferentia for AI inference. At the middle layer, AWS is focused on providing customers with the broadest selection of foundation models from multiple leading providers where customers can then customize those models, keep their own data private and secure, and seamlessly integrate with the rest of their AWS workloads—all of this is offered through AWS’s new service, Amazon Bedrock. 

The Anthropic agreement means that customers will have early access to features for customizing Anthropic models, using their own proprietary data to create their own private models, and will be able to utilize fine-tuning capabilities via a self-service feature within Amazon Bedrock. At the top layer, AWS offers generative AI applications and services for customers like Amazon CodeWhisperer, a powerful AI-powered coding companion, which recommends code snippets directly in the code editor, accelerating developer productivity as they code.

As part of this deeper collaboration, AWS and Anthropic are committing meaningful resources that are helping customers get started with Claude and Claude 2 on Amazon Bedrock, including through the AWS Generative AI Innovation Center, where teams of AI experts will help customers of all sizes to develop new generative AI-powered applications to transform their organizations, the companies said. 

In addition, Amazon reported that customers accessing Anthropic’s current models via Amazon Bedrock are already building generative AI-powered applications that help automate tasks such as producing market forecasts, developing research reports, enabling new drug discovery for healthcare, and personalizing education programs. 

Enterprises already taking advantage of this advanced technology include Lonely Planet, a premier travel media company celebrated for its decades of travel content; Bridgewater Associates, a premier asset management firm for global institutional investors; and LexisNexis Legal & Professional, a top-tier global provider of information and analytics serving customers in more than 150 countries.

“We are developing a generative AI solution on AWS to help customers plan epic trips and create life-changing experiences with personalized travel itineraries,” said Chris Whyde, senior vice president of Engineering and Data Science at Lonely Planet. “By building with Claude 2 on Amazon Bedrock, we reduced itinerary generation costs by nearly 80 percent when we quickly created a scalable, secure AI platform that organizes our book content in minutes to deliver cohesive, highly accurate travel recommendations. Now we can re-package and personalize our content in various ways on our digital platforms, based on customer preference, all while highlighting trusted local voices–just like Lonely Planet has done for 50 years.”

The companies also said that they are working with a number of organizations to promote the responsible development and deployment of AI technologies, including the Organization for Economic Cooperation and Development (OECD) AI working groups, the Global Partnership on AI (GPAI), the Partnership on AI, the International Organization for Standardization (ISO), the National Institute of Standards and Technology (NIST), and the Responsible AI Institute. 

In July, both Amazon and Anthropic joined President Biden and other industry leaders at the White House to show their support for a set of voluntary commitments to foster the safe, secure, responsible, and effective development of AI technology. These commitments are a continuation of work that both Amazon and Anthropic have been doing to support the safety, security, and responsible development and deployment of AI and will continue through this expanded collaboration.

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George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.