ASG Unveils Virtual Truck Cloud Production For Live, Remote Events

ASG virtual control room
(Image credit: ASG)

EMERYVILLE, Calif.—Advanced Systems Group (ASG) has launched Virtual Truck, a cloud-based remote production solution for live sports, music, corporate events and other video productions.

“The Virtual Truck is a great example of cloud production democratizing live production and opening the field to a new generation of professionals,” said ASG president Dave Van Hoy. “It’s removing the barriers imposed by location-bound, costly legacy hardware.”

Leveraging ASG’s Virtual Production Control Room (VPCR), Virtual Truck supports multi-camera production, switched live in a control room environment. Virtual Truck’s software-defined workflows mirror traditional production methods, which makes it possible for operators to use familiar control surfaces, said ASG chief cloud officer Claudia Souza. 

Helping to make Virtual Truck a reality is the availability of high-bandwidth IP transmission for IP-encoded contribution of on-site camera feeds into ASG’s cloud environment. Cloud providers like Amazon Web Services (AWS) and Google Cloud Platform (GCP) offer robust compute and storage technologies to support Virtual Truck, it said.

Virtualized video and audio production solutions from television industry vendors like Vizrt, Gallery Sienna, Audinate, Telos, Solid State Logic and Grass Valley are helping to make cloud-based live video production a reality, it said.

The initial ASG Virtual Truck offering relies on public-, private- or hybrid-hosted solutions and features a 44-input, 8 M/E switcher; eight channels of replay; a flexible HTML5 or dedicated graphics station; 64-stereo, 44 bus return and AES67 compatible audio. A fully configured multi-channel beltpack and IFB comms for cloud-to-site and site-to-cloud communications rounds out the Virtual Truck technology complement, ASG said.

“Our virtual, live production solutions offer greater flexibility and cost savings than traditional on-the-ground broadcast components,” said Van Hoy. “While we recognize that there are still live events that require physical trucks, we are providing a cost-effective and flexible alternative solution that addresses the needs of live production.”

Tech-focused production services and solutions company Surella is ASG-s first camera and contribution truck partner. The company provides bi-coastal HD and 4K camera and support vehicles built to integrate seamlessly on site with ASG Virtual Trucks, it said.

Delivering content for customers or private viewing stations for clients is seamless, requiring no additional satellite uplink. Broadcasters and streamers can simultaneously deliver multiple program versions and streaming formats to standard distribution outlets like YouTube, Facebook or a CDN, ASG said.

The ASG team provides support from initial setup to full deployment and ongoing maintenance. “Our best-in-class Cloud Team includes experts who’ve pioneered the industry’s transition to software-defined workflows,” said Souza. “They have extensive experience engineering, integrating and deploying cloud-based systems for high-performance environments.”

Besides bringing live video production within the reach of more users, Virtual Truck also reduces the carbon footprint of remote production, the company said.

More information is available on the company’s website

CATEGORIES
Phil Kurz

Phil Kurz is a contributing editor to TV Tech. He has written about TV and video technology for more than 30 years and served as editor of three leading industry magazines. He earned a Bachelor of Journalism and a Master’s Degree in Journalism from the University of Missouri-Columbia School of Journalism.

Read more
Matchbox recently shot a commercial for the Polestar 2 EV in its Magicbox “SuperStudio,” using its advanced virtual production tools.
Hybrid Uses of Virtual Production Take Hold Industry-Wide
TV Tech Summit with moderator George Winslow (top left), Jason Wormser, senior vice president CW Sports (top right) Scott Warren, president and general manager, CBS Bay Area (KPIX/KPIX+) (bottom right) Tim Hinson, vice president, technology ABC13 KTRK, ABC Owned Television Stations (bottom left).
TV Tech Summit: Networks, Stations Explore the Future of News and Sports Production
Summit panel
Future Of Remote Production Comes Into Focus During the TV Tech Summit
TVU 20th anniversary promo
TVU Networks Celebrates 20 Years of Innovation at 2025 NAB Show
Cornerstone created a broadcast-style truck for live events that uses the MultiDyne FiberSaver (pictured) and other solutions to reduce setup times and cables needed for complex productions.
Cornerstone AV Boosts Efficiency, Reduces Setup Times With MultiDyne
Inside of the 40-foot production truck
TNDV Brings 4K Production Truck to National Religious Broadcasters Convention
Latest in Products
Diversified offices in Plano, Texas
Diversified introduces Atlas Orchestrate Cloud Deployment Platform
VENICE Extension System Mini (CBK-3621XS), the latest addition to its CineAlta lineup.
Sony To Feature New VENICE Extension System Mini At 2025 NAB Show
Appear
NAB Show: Appear to Introduce VX Media Gateway
GatesAir
GatesAir to Debut ASTC 3.0 Modulator for LPTV at 2025 NAB Show
WPLG new studio
WPLG Selects Ikegami HDK-X500 Cameras For New Production Studio
Avid
Avid Discusses New Leadership, NAB Show Plans
Latest in News
FCC meeting room lobby
FCC Launches Proceeding on GPS Alternatives
8K Association
8K Association To Present Panel, Demo Workflows At 2025 NAB Show
Diversified offices in Plano, Texas
Diversified introduces Atlas Orchestrate Cloud Deployment Platform
Chris Scheck of Lawo
NAB Show 2025 Exhibitor Insight: Lawo
Youtube
DOGE Grills Public Broadcasters on Capitol Hill
Pixabay
DirecTV Joins IBCAP Anti-Piracy Group