ATSC and NAB to Demonstrate Digital Technology at DTV HotSpot During NAB2007

The Advanced Television Systems Committee and the National Association of Broadcasters will demonstrate the most sophisticated technologies in digital television at the ATSC DTV HotSpot2007. The theme of this year's demonstration area is "Digital Evolution."

The DTV HotSpot will be showcased at NAB2007, the world's largest electronic media show, April 16-19 in Las Vegas.

"2007 DTV HotSpot attendees will be rewarded with previews of a wide array of new DTV applications," said NAB Senior Vice President of Science & Technology Lynn Claudy. "The ongoing advancement of standards-based broadcast technologies is critical for the continued vitality of the digital broadcast service, and we are excited to partner again with ATSC at the NAB Convention to highlight DTV progress."

Hot spot technology demonstrations will include ATSC ACAP Standard application development tools and CE solutions, A-VSB for indoor and mobile reception, ATSC receiver software and development tools, distributed transmission test generator and analyzer, an advanced DTV multicasting service, D-ENG return channel capabilities, ATSC Software Data Download Standard and broadcast monitor, and home networking. Companies demonstrating these technologies in the DTV Hot Spot include AMD, BitRouter, ETRI, HANA, Harmonic/KBS, Microwave Radio Communications, Samsung, Unisoft, UpdateLogic, and Zenith/LG.

Also featured this year is a special demonstration of the ACAP Field Trial Project and its participating organizations, and an NAB/MSTV demonstration of high performance, easy-to-use DTV converter boxes for consumers.

"The HotSpot will highlight the ongoing evolution of technologies and products based on ATSC standards," said ATSC President Mark Richer.

The DTV HotSpot is located in the Las Vegas Convention Center's South Hall Upper Lobby (Booth #L30) and will be open Monday through Wednesday, April 16th - 18th, from 9 a.m. to 6:30 p.m. and Thursday, April 19th from 9 a.m. to 4:00 p.m.

For more information about the HotSpot, please visit www.atsc.org.