LAS VEGAS—At this week’s CES here (Jan. 7-10), the Advanced Television Systems Committee (ATSC) is showcasing a number of new NextGen TV/ATSC 3.0 receivers, gear, services and improvements to the broadcasting standard at its booth in Central Hall 20340.
The group reported that a host of new ATSC 3.0 receivers and enhanced broadcast services will reach U.S. consumers this year, with RCA launching a lineup of NextGen TV sets and new ATSC 3.0 accessory receivers from ADTH, MyVelo, Stavix, Vbox, Zapperbox and Zinwell among the new consumer products showcased at ATSC’s booth.
Expanded High Dynamic Range, interactive gaming, and digital signage options are also on show this week, as local stations and networks take advantage of the key benefits of next-generation broadcasting—including the ability to launch virtual channels with internet connections, the group said.
The displays come at as the ATSC 3.0 broadcast standard is now widely deployed in the U.S., South Korea and Jamaica, with Brazil also recommending ATSC 3.0 to power its DTV+ service. Additionally, tests of ATSC 3.0 broadcasts are on the air in Trinidad and Tobago, India, Mexico, and Canada, the group said.
“More than three-quarters of U.S. viewers now have access to NextGen TV broadcasts, and at CES we’re very pleased to see the addition of RCA as a sixth TV manufacturer to join the roster of those offering NextGen TV sets, a list that now includes nearly 100 different receiver models,” Madeleine Noland, president of ATSC, said. “The first affordable USB-style receivers will also soon be available from ADTH for Android and Fire TV devices. These new products will reach even more consumers, with millions already enjoying NextGen TV receivers at home.” Panasonic recently returned to the U.S. television market with several OLED models powered by Fire TV equipped with NextGen TV electronics, and the addition of RCA in 2025 will bring even more choices to consumers planning a display upgrade.
More specifically, the group said that technologies from six TV and six accessory device manufacturers are on display this week at the ATSC booth at CES, including more than a dozen different types of NextGen TV products, device software offerings from Tolka and Mirakulo, the Run3TV broadcast application, and Advanced HDR from Technicolor. NextGen TV displays from Hisense, Panasonic, Samsung, Sony, RCA, and TCL are in the ATSC exhibit, as are ATSC 3.0 accessory receivers from ADTH, MyVelo, Stavix, Vbox, Zapperbox, and Zinwell.
In addition, ATSC’s NextGen TV “Wall of Champions” in its booth highlights growing investment across the ecosystem. “We invite CES attendees to experience all these innovations in person at the booth. Plan your visit for 2 p.m. on Tuesday, Jan. 7, to join us for a much-deserved coffee break sponsored by Rohde & Schwarz,” Noland said.
ATSC will be showcasing NextGen TV’s ability to transmit digital data for new purposes such as digital signage. ATSC will feature a new signage kiosk equipped with everything necessary to offer messaging—including an antenna for over-the-air reception, a receiver and on-board storage and playback. In the ATSC booth, the signage kiosk managed by USSI Global will feature local headline news, traffic and weather updates, emergency alerting and advertising messages and promotions from KTVN-TV, the Las Vegas ABC affiliate owned by E.W. Scripps.
Also on display will be enhanced services from broadcasters for HDR and interactivity.
More than 200 NextGen TV services in the U.S. now include HDR, with many also adding immersive Dolby Atmos audio to daily broadcasts, the group said.
At CES, Sinclair is showing a side-by-side demonstration of the eye-popping consumer benefits of HDR, highlighting the enhanced picture quality made possible with ATSC 3.0 HDR broadcasts compared to standard ATSC 1.0 digital TV broadcasts. Local stations started adding HDR to sports broadcasts in 2024, greatly expanding offerings that take advantage of what the ATSC 3.0 standard makes possible. Today, more than 80 million viewers have access to NextGen TV with HDR.
In terms of interactivity, ATSC said that many stations are enhancing local content with the Run3TV broadcast app, which offers on-demand programming from local stations and opens the door for interactive content such as program restart and hyperlocal weather forecasts. The ATSC exhibit will also demonstrate gaming over NextGenTV by GameLoop, which is launching a new channel and its “Play Now” feature, which allows NextGen TV viewers to instantly play games showcased on the channel by using their TV remote or mobile phone.
In addition, broadcasters are also using the ATSC 3.0’s internet protocol backbone to add channels and local content streamed through internet connections, the group said.
For more information, visit www.atsc.org.
