In anticipation of the 2008 Olympic Games in Beijing, China, AT&T has announced AT&T Team USA On Demand, a new category of free Video On Demand (VOD) content exclusive to AT&T U-verse TV.
AT&T Team USA On Demand features exclusive episodes and behind-the-scenes footage of U.S. Olympic Team hopefuls as they train for and compete in various sports, including gymnastics, beach volleyball, track and field, BMX, tae kwon do, swimming and diving.
As part of AT&T Team USA On Demand, U-verse TV customers can view the AT&T Tips and Training program, an original production that gives fans access to sport-specific training tips from several elite U.S. Olympic Team hopefuls. AT&T Tips and Training program content is also available via the AT&T blue room.
AT&T Team USA On Demand will showcase episodes of “USA Gymnastics Behind the Team,” which gives a behind-the-scenes look at the nation’s top gymnasts as they prepare to represent their country on the world stage. The “Behind the Team” series includes interviews with current and former athletes and coaches, as well as video footage of training camps and competitions.
AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee. AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing.
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