The Audemat group has announced that it has opening an office in Beijing, China, to coordinate sales actions for the Chinese market.
The office will be operated by Luo Xuan who will offer local sales assistance to existing clients, distributors and integrators of Audemat products. The local dealer network will remain identical; it will be managed, motivated and assisted by this local presence. Luo will help coordinate with the home office for local trade shows; road shows with products, loans, etc.
The company also said that Audemat's brochures, Web site, and software will be available in Chinese. Technical support and sales logistics will continue from France with the language assistance of Luo. But Audemat plans to hire a technician to provide local technical support and assistance.
"This local presence will allow the Audemat group to be more responsive to the existing Chinese demand", says Jean-Baptiste Roux, vice president of sales for the Audemat Group. "We'll also get a better understanding of specific Chinese technical requirements for new technologies for digital TV such as DMB-TH, CMMB, etc".
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