Belo Corp., a Dallas-based station group, has signed a strategic partnership with Mochila, an online portal that distributes text, video and photo content for the Web to publishers, editors, content creators and advertisers worldwide.
The agreement calls for Belo to share its local content for syndication and distribution via the Mochila marketplace. Belo will also participate in Mochila’s AdMatch program, which allows members to acquire content for free and syndicate content to other publishers while earning a share of the revenue. Belo also marked the partnership by announcing a financial stake in Mochila as well.
“At Belo, we continue to seek out innovative business investment opportunities designed to broaden the Company’s tools and services we offer our online users and advertisers,” said Skip Cass, executive vice president in charge of Belo’s business development team. “This strategic partnership with Mochila increases the value of Belo’s content and also provides our audiences with a richer online experience across our brands.”
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